Heat

Burglar On Demand – Smart security advice from real theft experts

Published December 16, 2015

Burglar On Demand – Smart security advice from real theft experts

Heat’s breaking into your home — but only to help protect it. Our client, NETGEAR’s Arlo, is a home security brand on a mission to help you protect and cover every angle of your home with their versatile range of smart security cameras.

Arlo came to us wanting a campaign that took a different angle to home security marketing. So instead of going down the traditional path of working with security experts like the police, we’ve teamed up with the real break-in experts: ex-burglars. We’re helping them put their criminal experience to good use with a security advice service called “Burglar On-Demand.”

Led by former burglar-turned-security-expert Jon Douglas Rainey (who infamously stole the trophy Corvettes from the 1987 Miss America Pageant), our team of anonymous theft experts and Arlo™ engineers are live on Twitter until December 16th to answer the public’s home security questions. So Tweet your questions and help protect your home. From those who might be interested in sneaking into your yummy snacks…like us.