An industry veteran with more than 30 years in advertising, Stoney, as he’s affectionately called at Heat, lends his aesthetic eye to everything at the agency. He has helped shape and has the final say on all creative for clients, among others, including: Electronic Arts, Dolby, Hotwire, Kendall-Jackson and Bank of the West. Heat is the second agency that Stone founded, the first being Black Rocket, where he oversaw the creative on brands such as Morgan Stanley Dean Witter Online, Wired Magazine and Yahoo! where they held the brand’s AOR status for eight years.
Four years after selling Black Rocket to Havas/Euro RSCG, Stone decided it was time to buy it back. In the process, he fired everyone (sort of) and then on the same day, hired them back that afternoon. An epic party followed – because that’s the kind of guy Stone is, and that’s how Heat was founded.
Culture and surprise are at the foundation of Stone’s company philosophy. In Heat’s 12 years since its birth, the company has won multiple shelves worth of awards including eight Cannes Lions and the coveted spot of being named Adweek’s breakthrough agency of the year in 2015. But Stone is most proud to be the only advertising agency on San Francisco Business Times’ Best Places to Work list two years in a row.
Stone spent his early years at Goodby Berlin & Silverstein, Ammirati & Puris, and Hal Riney & Partners. Over the course of his career Stone has won and judged about every award and award show imaginable including the Cannes Lions, Clios, The One Show, Effies, New York Art Director’s Club and AdWeek’s Art Director of the Year – many of these as the Creative Director or Executive Creative Director for his founding agencies.
The Midwestern native makes his home in San Francisco with his wife and daughters. In his spare time he tends to a pinot noir vineyard in Sonoma and doesn't like to drive anything built after 1969.
Certain experiences and client relationships mentioned above occurred prior to the acquisition of Heat by Deloitte.
- ECD Stoney stole a car once.