Heat

Hotwire - The No Pressure Zone

Overview

Shopping for a hotel can be stressful. Deals expire, rooms run out and there’s always pressure to book now (or suffer the consequences). But Hotwire always has great rates. So, you can get a room now, later, or whenever. Welcome to The No Pressure Zone.

Challenge

Create a national campaign that breaks through the cluttered, pressure-filled and oversaturated world of travel advertising.

Solution

We created the surreal slice of heaven that is the No Pressure Zone. In this paradoxical wrinkle in time, deals are available for an unlimited time always and supplies last all the while. With Martin Starr as our laid-back anti-spokesperson and Karl as his super chill spokesgoat, this fantastical world is a much-needed respite from the high-pressure sales tactics of a FOMO-filled category.