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Ubisoft - Assassin’s Creed: Tales From The Tomb

Overview

What happens when you launch a modern-day video game with 2000-year-old Egyptian tomb paintings? You get a 10-part animated comedy series that breathes fresh air into the historic Assassin’s Creed franchise.  

Challenge

With a 10-year history, Assassin’s Creed made its name by chronicling the franchise throughout the ages, but with game sales slowing the excitement for the new release was beginning to lag. Ubisoft needed to launch their new title, Assassin’s Creed Origins, in a way that would reengage their fans and bring the game to life in a way that made ancient Egypt relevant to gamers today. They couldn’t just make another trailer. They had to do something different.

Solution

Enter Tales from the Tomb, a 10-part digital video series. We paired the historic imagery from ancient Egypt with modern dialog and incredible animation to talk about the one thing on everyone in ancient Egypt’s mind – this assassin guy who is hell bent on killing folks. Breathing a bit of fresh air into the franchise – fresh air that’s been locked in a tomb for a few thousand years acquiring a muskiness that excited both existing AC fans and younger gamers alike.

We seeded some of the videos on Reddit to get the core fans behind the series. And they did: “No one asked for this. No one wanted this. But god damn, these are fucking great.” From there, the episodes were placed on a YouTube playlist where the wider audience could watch and share as their hearts desired.