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Zynga - Words With Friends 2

Overview

Words With Friends 2 is a game for everyone. It transcends age, gender and distance, whether you’re an 80-year-old grandpa or a teenage girl.

Challenge

When the original Words With Friends launched in 2009, it took the nation by storm. Eight years later, the brand’s momentum had subsided. Our challenge in launching Words With Friends 2 was to make the new game relevant again. 

Solution

While entertaining, the real reason everyone played Words With Friends was the natural connection they felt with friends and family. Our solution was to create a compelling human story that demonstrates just that.