News

Not the newest news, but certainly newish.

News

• November 14, 2019

  We’ve all dropped the ball

  Nobody is immune to mistakes, but we all can learn from them. Heat New York’s General Manager, Leyland Streiff, is featured in Adweek’s First Things First newsletter explaining effective ways managers can coach their teams to success after a fumble.

• November 7, 2019

  Tokenism ≠ Representation

  Results from The Heat Test show that women and people of color are often represented in ads, but they tend to be in stereotyped roles. Learn how ads can be more inclusive of diversity rather than tokenizing identities.

• November 6, 2019

  A recipe for success

  Check out three steps you can take to improve diversity in your ads and help build your client’s business

• November 1, 2019

  We have a sweet tooth for victory

  We're smiling ear to ear because our work for Aspen Dental won Silver in the Modern Healthcare Awards for Best Video Campaign in the Provider/Insurer category!

• November 1, 2019

  Here’s to health and good fortune

  We’re excited to announce that we’ll be leading a rebrand of Gateway Health, which provides care to hundreds of thousands of Medicare and Medicaid patients

• October 30, 2019

  Celebrating failure

  Leyland Streiff, General Manager of Heat New York, shares his suggestions about building a culture that isn’t afraid to fail and encouraging experimentation in Adweek’s First Things First newsletter.

• October 7, 2019

  Setting performance goals and sticking to them

  Jess Kassel, Head of Talent, dropped some knowledge about the importance of ongoing and structured feedback to reach short and long term goals in Adweek’s First Thing’s First newsletter.

• October 4, 2019

  Destigmatizing sexual health and consent

  Marketers have a responsibility to drive awareness around difficult topics and a unique opportunity to impact change. Heat’s ECD, Elaine Cox, explains how to do both.

• October 2, 2019

  Navigating the nuances of culture

  Contributing to your audiences’ culture will resonate more than trying to sell a product says our CEO, John Elder. Read more about why share of culture is important when bringing effective creative to the market.

• October 2, 2019

  Weaving data into the creative process

  Jocelyn Lee explains how she uses predicative AI technology woven into the creative process and gives her creative teams an unfair advantage.

• October 2, 2019

  When doing the right thing actually makes a difference

  Not convinced that diversity in ads helps the bottom line? Then check out what our New York’s Head of Strategy, Maggie Windsor Gross, has to say about The Heat Test, a study that her and her team developed which proves otherwise.

• September 23, 2019

  The Heat Test

  Introducing The Heat Test - a diversity score card that measures how certain identities show up in ads. We found that the more accurate the representation, the bigger financial impact a company will have.

• September 23, 2019

  Let us tell you a story…

  …about how brands can connect with consumers by understanding human insights, creating shared values and, of course, through storytelling. Read more in the Drum.

• September 4, 2019

  AI: the creative performance enhancer

  Jocelyn Lee, co-lead of Heat AI, lays out how their predictive technology can lead to effective creative.

• August 28, 2019

  Three years and a few ginger margaritas later

  From the rise of media-driven ads, to tech, the ad industry is quick to evolve. That’s why Heat founders, John Elder and Steve Stone, decided to join Deloitte Digital. Read more about the acquisition and our biggest takeaways over the last three years.
  

• August 2, 2019

  Making consent common sense

  Heat created a cause-campaign called Let's Get Consensual that uses technology to spark conversations about consent in environments where the lines can get blurred.

• August 2, 2019

  Self-care is good for the Mynd, body and soul

  Heat’s client, formerly known as Red Door Salon & Spa, announced their first rebrand in 100 years. Introducing Mynd Spa & Salon, a wellness center with an emphasis in self-care

• June 23, 2019

  We’ll bet on it

  Consultancies are acquiring more and more agencies. Heat’s CEO, John Elder, outlines why this is a good next step for the industry.

• June 11, 2019

  Meet Heat AI

  Get acquainted with our new, AI-driven ad practice that’s promising to shake things up.

• May 1, 2019

  Roger that

  Our Senior Brand Strategist and Adweek contributor, Roger Chang, delivers powerful insights as he shares his personal history about how being Asian-American gives him a unique perspective of culture.

• April 17, 2019

  Welcome to the future, Droga5

  Accenture recently acquired Droga5, and we know what that feels like. To show our support, Heat delivered a little something to the agency.

• March 18, 2019

  Hello Chicago!

  It’s time to thaw out, Chicago – Heat has arrived. We’re excited to announce the opening of our new Chicago office lead by Julia Hammond. Want to work with us? Check out our jobs page for openings.
  

• March 12, 2019

  We’re really proud of this one

  What happens when you interview for a senior position AND you're six months pregnant? Heat's own Jen Watts Welsh shares her inspiring story and with some very useful advice for recruiters and job seekers.

• February 20, 2019

  We are their people

  We teamed up with the San Francisco General Hospital Foundation to raise awareness around mental health in the city where Heat was founded. We are proud to be a part of the movement.

• February 5, 2019

  Cheers to the haters

  Check out what Master Distillers, Jimmy and Eddie, did with feedback they’ve gotten over their 101 years of combined experience. Spoiler: its lit

• January 31, 2019

  Introducing Victory in a Can

  Heat is excited to launch Mountain Dew Amp Game Fuel, the first drink made by gamers, for gamers.

• January 9, 2019

  Heat gets real.

  We’re proud to launch an integrated campaign for Aspen dental featuring real patients telling real stories about the importance of self-care.

• January 7, 2019

  Our smiles just got a little brighter.

  Heat has been named Aspen Dental’s AOR.

• December 31, 2018

  Introducing Mike Barrett, Fortune Teller.

  Heat’s President, Mike Barrett, outlines what he expects to be evolving trends in the industry for 2019.

• December 19, 2018

  Nice moves Frank.

  We are proud to announce our very own Frank Cunningham has been named one of Business Insider’s 35 rising stars of Madison Ave. Coincidentally, he’s also one of Madison Ave’s top karaoke performers.

• December 12, 2018

  Heat gets hardcore. Sorta.

  Check out Heat Chief Strategy Officer, Justin Cox’s, think piece on what he calls the rise of the casual hardcore consumer. Spoiler, it’s all about connecting with enthusiasm.

• November 9, 2018

  Check it.

  As a proud sponsor for 2018’s 3% conference, Heat turned the coat check into a privilege check.

• September 21, 2018

  Two is better-er.

  We’re happy to announce that Elaine Cox and Warren Cockrel are now Heat’s dynamic co-ECD duo.

• September 4, 2018

  Levi’s changes it up for DENIZEN brand.

  Levi’s has appointed Heat the AOR for the denim brand’s DENIZEN line featuring a new ‘Change It Up’ campaign.

• July 13, 2017

  We put our John Hancock on the Manulife / John Hancock business.

  We’ve been holding a secret in for a few weeks now, but we can’t contain ourselves anymore.

• June 26, 2017

  Check out our bot.

  Our Heatbot made its ultra-psychedelic debut at the Cannes Lions and gave people a bit of a boost during an action-packed week on the beach. Read up on Heatbot’s origin story and prepare to be mesmerized.

• June 12, 2017

  Belgium’s Boys.

  Our Belgian bad boys (not really, they’re very nice), Bram Ceuppens and Stijn Jansen, have been named to Adweek’s Creative 100.

• April 13, 2017

  Built for all handkind.

  Phones are cool. But they’ve got a bit nuts lately between all the retinal scanners, firework texts and absurdly sized screens that are inexplicably built to fit the hands of King Kong and Lou Ferrigno’s love child.

• March 15, 2017

  A baker’s dozen of months.

  A little over a year ago we joined forces with Deloitte. While Heat is and always will be Heat, we’ve learned a lot over the past 12 months, in addition to juggling two inboxes. And as it turns out, we weren’t the only agency that merged with a global consultancy last year.

• February 14, 2017

  G’day, G’Heater.

  All of us at Heat are revved up for 2017, and what better way to start it off than with an awesome new hire? We’re pleased to add another Australian (our fifth) to our ranks in Creative Director Tim Holmes.

• January 31, 2017

  The Heat between SF and NY.

  As you may have heard, Heat opened an office in New York. We're excited about the fact that we're about to 'make it there', but in order to take it to the next level we needed to hire some talented Heat-like people to run the darn thing.

• November 3, 2016

  Hello and goodbye to 3%.

  For the first time Heat is sponsoring the 3% Conference. Hopefully this will also be our last time sponsoring the 3% Conference. 

• September 13, 2016

  A Heater with a big heart.

  Sometimes side projects in the industry are things we tiptoe around. Creatives sneak off after hours to do cool things outside of Heat's walls. Well, we love stuff like that.

• July 25, 2016

  The Egotist’s Favorite Young Heaters.

  We love hiring young, cool, and capable people and this year, these three are among San Francisco Egotists' best. 

• July 25, 2016

  A Heater among the top hundred.

  Let's give it up for our very own wolf mother / Associate Creative Director, Nichole Geddes. She was named one of Adweek's Creative 100.

• June 29, 2016

  Cannes you dig it.

  Last year we went to Cannes and were blown away by being awarded with eight Lions for our Madden NFL 15 campaign. We were an agency still on the rise, working independently and striving to make our mark in the advertising world. 

• June 3, 2016

  Heat just named the most effective independent agency in North America.

  Ladies and gentlemen, make more room for Madden Season and the Giferator, because it’s just that good.

• May 11, 2016

  #ChangeTheRatio

  We’re growing and getting big.  We’re also making some big hires, too.

• April 14, 2016

  Big additions to the Heat fam.

  Take a look at some of the major hires we’ve made in the last month. Don’t they look promising?

• April 11, 2016

  Listen to that little voice inside your suitcase.

  There’s a voice inside you, begging you to go somewhere. Anywhere. That voice is reminding you that adventure is out there.

• February 29, 2016

  Didn’t see that coming, did you?

  As you may or may not have heard, Heat is being acquired by Deloitte Digital.

• February 12, 2016

  We won the Brand Bowl, which is almost as cool as winning the Super Bowl.

  Getting people to enthusiastically participate in an insurance company’s sweepstakes during one of the biggest days in American football is no small feat. 

• December 22, 2015

  Luck be a lady named Nina.

  Fearless Heat leader and Executive Creative Director, Steve Stone, has two passions in life. One is obvious (advertising). The other a little less so. To fill you in on your burning need to know Stoney’s second passion, it’s wine.

• December 16, 2015

  Burglar On Demand – Smart security advice from real theft experts

  Heat’s breaking into your home — but only to help protect it. Our client, NETGEAR’s Arlo, is a home security brand on a mission to help you protect and cover every angle of your home with their versatile range of smart security cameras.

• December 7, 2015

  Heat named Adweek’s Breakthrough Agency of the Year

  Heat was hoping for “Adweek’s Breakdance Agency of the Year” but is extremely proud to be named Adweek’s Breakthrough Agency of the Year.

• November 10, 2015

  Women are badass! But you already knew that.

  Glass ceilings? Pass. Gender stereotypes? No thanks. The road less traveled is fast becoming the more popular route for women these days.

• October 20, 2015

  Future Lion winners join current Lion winners.

  We couldn’t be more excited to announce the hire of junior creative team Divya Seshadri and Meghan O’Neill. They’ve only been at Heat for three weeks and have already proven themselves invaluable. They jumped into the fire (see what we did there) and lent a hand on new business and our big time existing clients including Hotwire.

• October 13, 2015

  Heat stacks up social arsenal.

  At Heat, we know how to connect our clients with audiences through culturally relevant social media content.

• September 14, 2015

  We’re stoked we get the tone when talking to Millennials.

  It’s tough to talk to Millennials. Having an actual conversation with them? Forget it, they talk with pictures. Luckily, AdWeek knows what we do best, which is create authentic digital opportunities that allow our favorite fans to engage seamlessly with our award-winning content.

• August 31, 2015

  Madden Season brings home a Clio five-fer.

  We might need a bigger reception desk. Announced this week, our little-project-that-could came out on top yet again winning at the Clio Awards. Have a look at the list below to check out the haul.

• August 24, 2015

  We won big at Cannes for EA SPORTS’ Madden Giferator.

  Hard work does pay off. We’re so proud to announce that our Madden Giferator took home two gold, two silver, and two bronze Lions at this week’s Festival de Cannes. The hits kept coming later in the week with more Lions from Cannes, including another Gold and Silver for our Madden Season spots.

• August 20, 2015

  Jonathan Byrne slated as Heat’s newest Creative Director.

  Jonathan “JB” Byrne has joined the Heat team as creative director. JB comes to us with agency experience from DDB San Francisco, Venables, Bell & Partners, and TDA_Boulder.

• August 3, 2015

  Heat hires Strategy Director Molly Cabe.

  Heat is happy to announce the new hire of Strategy Director Molly Cabe. Molly will be lending her keen and penetrating strategic mind to help clients like Bank of the West and Hotwire.

• July 31, 2015

  Your home: the next Philharmonic Orchestra.

  As we start to get more connected, our homes are filling up with pretty great smart devices. Even our thermostat just knows we like to sleep with a leg out. With Control4 all of these smart devices can work together in harmony at the touch of a button. In our latest commercials, see some of Heat’s patented surprise and signature lyricism at work. Watch out André Previn, there’s a new conductor in town.

• July 22, 2015

  Heat nabs awards at AdAge’s Small Agency of the Year.

  They like us, they really like us. In our president’s Boston stomping grounds, Heat won Silver for our Digital and Integrated Campaigns for Madden NFL 15 at Advertising Age’s Small Agency of the Year Awards. To all of our Heaters that keep this building afloat, well done.

• July 13, 2015

  Les Schwab Tires names us AOR and inspires our HR

  We’re thrilled to be named agency of record for Les Schwab, a company with purpose that values people over profits.

• July 8, 2015

  Adweek says we’re “a shop to watch.” We humbly agree.

  It’s safe to say we had a good week at the Cannes Festival of Creativity and we’re continuing to reap the benefits from all over the web. Earlier this week, Adweek spoke to us about how we are the San Francisco ad shop to watch and our team couldn’t be more thrilled. The article talks about our eight Lion haul and how Heat is pioneering the marriage between real-time advertising, data, and creative content. We’re pleased as punch. A punch spiked with a couple of fifths of real-time awesomeness. Oh yeah.

• June 19, 2015

  Heat names Nick Reggars Director of Content Strategy.

  Heat is happy to announce the hire of Director of Content Strategy Nick Reggars. Nick and the Heat Radeator™ team will work together to create engaging social campaigns for Heat’s clients.

• June 15, 2015

  Mike D. joins Heat. Wait, not that one.

  Heat is happy to announce the hire of Creative Director Mike D, aka Duck, aka Mike Duckworth, who will lead projects for clients like Esurance, Dolby, Hello Bank, and Hotwire.

• June 9, 2015

  We’re f’n proud of our f’n Effie.

  We don’t like to show off our awards, but we think this is a special occasion. Last week two of our most coveted projects were recognized for their effectiveness and in the end our Madden 25 campaign won a Silver Effie. On top of that, we were also named in the Top 10 of The Most Effective Independent Agencies in North America for the second year in a row. We’re proud of our people and the trophy-gathering work they do for our clients. Now please excuse us a minute while we go call our moms, they’ll want to brag at poker night. Yeah, our moms play Hold ‘Em.

• May 28, 2015

  Heat Gets Gen Z.

  You know how sometimes your parents just don’t understand? Having your nose in your phone doesn’t mean you are listless, it means you’re creating content and making your place in the world. Don’t worry, our geniuses at Heat are the ones who are really picking up what you’re putting down.