The Heat between SF and NY.

Published January 31, 2017

The Heat between SF and NY.

As you may have heard, Heat opened an office in New York. We're excited about the fact that we're about to 'make it there', but in order to take it to the next level we needed to hire some talented Heat-like people to run the darn thing. Check it:

Evan Slater – Executive Creative Director

Evan comes to Heat from SoHo shop The Night Agency as the new Executive Creative Director for our New York office. Throughout his career he's worked on a number of major brands that we admire including IBM, Coca-Cola, Kiehl’s, Spotify, Purina, American Express, Dove, Scion, Ikea and Gap, creating award-winning work that has, much more importantly, helped guide his clients to success. You know Small Business Saturday? That was him. He also worked in defense for a bit of time, so don’t ask him about his security clearance. It’s higher than yours.

Maggie Gross - Strategy Director

Maggie comes to Heat from the New York office of Havas and will work with General Manager and Chief Strategy Officer Tim Maleeny and Executive Creative Director Evan Slater to build Heat’s east-coast presence. What could be more exciting than the opportunity and prospect of merging creative and consulting? Puppies, probably.

“After having strategists ‘scooped’ by consultants a few too many times at past agencies, I decided to join forces with them in an attempt to make the work better and more aligned with our clients’ business goals.”

She began her career in media and communications planning, with a stopover in social strategy, before settling into a more integrated role that includes brand, digital, and communication strategy. While at Havas, she led strategy for Dos Equis, Keurig, Lysol, Coke, and the Special Olympics. And even before that, she worked on brands like Samsung, truth, Starbucks & American Express.

When you can pin her down, let her tell you about her study called Understanding Average, which explores the divided America, and how understanding and empathy for others can help us make more meaningful content – and even learn something about ourselves. Isn’t she lovely?

Elaine Feinstein - Account Director 

For the past three years, Elaine helped Canada-based shop Sid Lee build a presence in New York, establishing the office through global work on brands like Facebook, Apple, and Absolut. Prior to Sid Lee, Elaine spent time at Deutsch and Ogilvy & Mather. Described as “a beacon of energy and force” by former colleagues, Elaine joins the Heat family as an Account Director to help grow the New York office. Elaine grew up plastering her childhood bedroom with ads pulled from her mom’s fashion magazines.