Ladies and gentlemen,
We have just been named Effie’s MOST effective independent agency in North America. That’s quite the honor, if we do say so ourselves. It takes a lot of work to be this effective, but it’s no surprise that hard work pays off.
BUT WAIT THERE’S MORE! Announced yesterday, EA's Madden NFL 15 Trojan horse keeps kicking butt. It’s one thing to make an eight Cannes-winning, crazy-fun, cameo-packed long-form video but quite another for it to be awarded for its effectiveness. This just further proves our theory that surprise is at the heart of all good advertising. Check out our haul below:
- Branded Content, Silver, EA Madden NFL 15 The Giferator
- Entertainment & Sports, Silver, EA Madden NFL 15 Madden Season
- Youth Marketing Teens & Young Adults, Bronze, EA Madden NFL 15 Madden Season
- Media Innovation New Channel Creation, Gold, EA Madden NFL 15 The Giferator
Congrats to the team and, as always, thanks to the Effies for thinking of us. Mic drop.
Check out the full list of winners here.