Spills, dust, and dirt in your car? So what? Armor All lets you clean and protect your car effortlessly, so you can keep living your life without worrying about the mess.
Leave the comeback stories for other energy drinks. 16 ounces of Victory in a Can ensures that you’ll never fall behind.
When the most successful gaming franchise in history teams up with America’s favorite beverage, greatness is inevitable.
Launching the first drink made by gamers, for gamers is no small feat. So naturally, we launched Game Fuel as epically as possible. Welcome to domination nation.
We used AirDrop at music festivals to start a conversation with unsuspecting fans.
In the Westworld mobile game, you play the role of an employee who works for Westworld’s parent company, Delos. Rather than advertise the game, we decided to treat Delos as a real company and recruited people to join them in building a better world.
A financial program empowering women to take control of their wealth.
We collected negative comments from all over the internet, etched them inside new American White Oak barrels, and gave them our signature “Alligator” char.
We repositioned and reinvented the only centennial spa & salon brand in the industry, ushering in a new growth chapter for the business.
Together with the San Francisco General Hospital Foundation, we brought humanity back to a very human issue: mental illness.
How does Aspen Dental get people who don’t trust the dentist, can't afford insurance, and need immediate care to schedule an appointment? By inviting real Aspen Dental patients to share their stories.
Words With Friends was a cultural phenomenon that captivated everyone from our moms to Alec Baldwin. In launching Words With Friends 2, we were able to reintroduce the most popular mobile game of all time with the company’s first-ever brand campaign.
What happens when you make a real connection with your parents? Heat and Shutterfly got sons, daughters and spouses to replace the clichéd Mother’s and Father’s Day gift with something more personal. We think the reactions speak for themselves.
Welcome to The No Pressure Zone, a paradoxical wrinkle in time where great rates on hotel rooms are always available. Check it out. Or don’t. No pressure.
We created a fully integrated campaign launched at the prior year’s U.S. Open Championship at Shinnecock Hills, driving ticket sales as soon as they are available and making it THE bucket list event for all audiences.
How do you re-launch a jeans brand from the company that invented jeans? You do it backwards. On roller-skates. With a whole lot of confetti.
Ancient Egyptians drew cartoon scenes all over the walls of their tombs, but left out the speech bubbles. With the launch of Assassin’s Creed Origins, now the mysteries of these cryptic images will be revealed with 1000% historical accuracy, give or take.
Privileges. You have them. I have them. We all have them. But, we often forget about them. So, we created a moment that reminded people of the advantages they live with every day.
With John Hancock Vitality, nothing is as it seems. That class you took at the gym? That’s not pilates. It’s life insurance.
Most Millennials don’t plan for retirement, but they do love comedy. To get them thinking about their futures, John Hancock took a more entertaining approach, by building a retirement community for two comedians.
LG built a phone with all the features we've come to expect while still emphasizing the most important part: the hand that holds it. Our solution was to create a campaign with a simple message: LG created a big screen that actually fits in your hand.
The Bank of the West mobile app has everything you want in a banking app, but what really makes it special is the way it seamlessly fits into life in the West.
This year for Madden, we cloned Von Miller, and made him dance and try to sing like Bieber. Then we dug into the wig bag and rocked out with our Gronk out. For a grand finale, we put Antonio Brown center stage and had him channel The Weeknd.
When launching a video game that shares a name with the largest pop culture phenomenon of all time, it’s important to step up your creative game.
Madden Season is a time of renewal. A time when normalcy goes off the freakin' rails. So get ready to experience a movie so colossal, they made a video game about it. Rejoice. 'Cause it’s once again Madden Season.
With aisles upon aisles of wines to choose from at store shelves, we needed to make La Crema stand for something more than just exceptional wine.
We invented the Madden Giferator, a real-time content engine that scanned live NFL data and fired out trash-talking .gif highlights to fans within seconds of the big plays going down.