Work

Here’s what the inside of our brains look like.

Featured work

• Mountain Dew - Victory in a Can

  Launching the first drink made by gamers, for gamers is no small feat. So naturally, we launched Game Fuel as epically as possible. Welcome to domination nation.

  

• Wild Turkey - 101 Years

  we collected negative comments from all over the internet, etched them inside new American White Oak barrels, and gave them our signature “Alligator” char.

  

• Let’s Get Consensual - Making consent common sense

  We used AirDrop at music festivals to start a conversation with unsuspecting fans.

  

• USGA - Be There

  We created a fully integrated campaign launched at the prior year’s U.S. Open Championship at Shinnecock Hills, driving ticket sales as soon as they are available and making it THE bucket list event for all audiences.

  

• San Francisco General Hospital Foundation - We are their people

  Together with the San Francisco General Hospital Foundation, we brought humanity back to a very human issue: mental illness.

  

• Aspen Dental - The Power of Yes

  How does Aspen Dental get people who don’t trust the dentist, can't afford insurance, and need immediate care to schedule an appointment? By inviting real Aspen Dental patients to share their stories.

  

• Zynga - Words With Friends 2

  Words With Friends was a cultural phenomenon that captivated everyone from our moms to Alec Baldwin. In launching Words With Friends 2, we were able to reintroduce the most popular mobile game of all time with the company’s first-ever brand campaign.

  

• Shutterfly - Never Let Go

  What happens when you make a real connection with your parents? Heat and Shutterfly got sons, daughters and spouses to replace the clichéd Mother’s and Father’s Day gift with something more personal. We think the reactions speak for themselves.

  

• Hotwire - The No Pressure Zone

  Welcome to The No Pressure Zone, a paradoxical wrinkle in time where great rates on hotel rooms are always available. Check it out. Or don’t. No pressure.

  

• WB Games - Westworld: Build a Better World

  In the Westworld mobile game, you play the role of an employee who works for Westworld’s parent company, Delos. Rather than advertise the game, we decided to treat Delos as a real company and recruited people to join them in building a better world.

  

• DENIZEN from Levi’s - Change It Up

  How do you re-launch a jeans brand from the company that invented jeans? You do it backwards. On roller-skates. With a whole lot of confetti.

  

• Ubisoft - Assassin’s Creed: Tales From The Tomb

  Ancient Egyptians drew cartoon scenes all over the walls of their tombs, but left out the speech bubbles. With the launch of Assassin’s Creed Origins, now the mysteries of these cryptic images will be revealed with 1000% historical accuracy, give or take.

  

• 3% Conference Activation - Privilege Check

  Privileges. You have them. I have them. We all have them. But, we often forget about them. So, we created a moment that reminded people of the advantages they live with every day.

  

• John Hancock Vitality - It’s Not What You Think

  With John Hancock Vitality, nothing is as it seems. That class you took at the gym? That’s not pilates. It’s life insurance.

  

• John Hancock - Retirement Community

  Most Millennials don’t plan for retirement, but they do love comedy. To get them thinking about their futures, John Hancock took a more entertaining approach, by building a retirement community for two comedians.

  

• LG - Fit for All

  LG built a phone with all the features we've come to expect while still emphasizing the most important part: the hand that holds it. Our solution was to create a campaign with a simple message: LG created a big screen that actually fits in your hand.

  

• Bank of the West - This Moment

  The Bank of the West mobile app has everything you want in a banking app, but what really makes it special is the way it seamlessly fits into life in the West.  

  

• EA Sports - Madden NFL 17

  This year for Madden, we cloned Von Miller, and made him dance and try to sing like Bieber. Then we dug into the wig bag and rocked out with our Gronk out. For a grand finale, we put Antonio Brown center stage and had him channel The Weeknd.

  

• EA - Star Wars Battlefront

  When launching a video game that shares a name with the largest pop culture phenomenon of all time, it’s important to step up your creative game.

  

• EA Sports - Madden NFL 16

  Madden Season is a time of renewal. A time when normalcy goes off the freakin' rails. So get ready to experience a movie so colossal, they made a video game about it. Rejoice. 'Cause it’s once again Madden Season.

  

• Jackson Family Wines - La Crema Statement Makers

  With aisles upon aisles of wines to choose from at store shelves, we needed to make La Crema stand for something more than just exceptional wine.

  

• EA Sports - Madden NFL 15 Giferator

  ​We invented the Madden Giferator, a real-time content engine that scanned live NFL data and fired out trash-talking .gif highlights to fans within seconds of the big plays going down.