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3% Conference Activation - Privilege Check

Overview

The 3% Conference promotes the importance of diversity. And as a sponsor, we didn’t want to just show up, but wanted to actually do something that contributes to their mission. So, we took over the coat check and turned it into the Privilege Check.

Challenge

At a three day event that features talks on diversity and inclusion, there’s no shortage of attendees who are well-versed on this subject. So, how do we get people who consider themselves aware to confront privileges they may not recognize they have?

Solution

We intercepted people at their first stop, the coat check, and turned it into the Privilege Check. Attendees checked in their coats and got back a surprising coat stub that reminded them of the importance of recognizing their own biases, before challenging cultural biases at large.