Bread & Butter - Don’t Overthink It

Overview

Bread & Butter Wines has had a rapid ascent in the market with an annual growth rate of over 50%. Surprisingly, it’s achieved all of this without a big campaign idea. But, in order to sustain this growth, the brand was in need of a rallying cry to further develop and enhance their positioning.

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Challenge

With so many wine brands being advertised in market, developing a tagline, brand positioning and campaign that stands out from competitors was no small feat. We needed to establish Bread & Butter’s distinct POV on the world, the wine category, and ultimately people’s daily lives.

Solution

Our big idea was centered around one truth: Today’s world has become overly complicated.

From jobs to relationships to what we eat, life has become unnecessarily difficult. And the wine category has followed suit with an explosion of new wine varietals, drinking occasions and rules for what to drink when and what to enjoy.

But Bread & Butter was born from simplicity. A simple look and feel, a delicious yet simple wine portfolio, and a name urging people to simply enjoy what matters.

So, we made it our mission to cut through the endless noise inside our crazy brains. To stop overthinking and second guessing and focus on what really matters.

Bread and Butter believes that good things don’t have to be complicated.

Across connected and programmatic TV, digital OOH, display, social, SEM, and retail placements we are reaching Bread & Butter’s audience at multiple touch points and sharing one underlying message. Wine is meant to be enjoyed. Don’t Overthink It.